Your competitors already are. 2020 has forced marketing teams to be more creative with how they attract buyers. If you aren’t investing in more high-quality, relevant, and useful content then you’ll be left in the dust.
Your buyers demand it. Budgets are strained and making purchases is much more difficult for today’s buyer. The more you supply your buyers with relevant content that shows the value of your product or service, the more likely you’ll turn that prospect into a buyer.
Your revenue won’t grow without it. If you aren’t giving your buyers the content they need, they won’t buy from you. Your revenue growth goals will go the way of the dinosaurs.